Thursday, April 03, 2014

World Newsmedia Innovation Study that identifies present concerns and future priorities is now available free to participants

For the past four years, the World Newsmedia Innovation Study has chronicled major strategy innovation and revenue making trends in news media companies around the world. 

Key findings from the 2013 study, which was conducted by François Nel of the Journalism Leaders Programme at UCLan in collaboration with Martha Stone of the World Newsmedia Network shows:
  •  Two thirds of the executives surveyed made product development their No 1 efficiency strategy, while a third say they plan to collaborate more with other companies to generate content. Much lower down on the agenda are staff cuts (23 %) and outsourcing (15%)
  •  Looking ahead, nearly one in five respondents said they expect that over the next five years between 21% and 30% of their revenues will have to come from sources outside traditional advertising and subscriptions. The range of platforms where they see opportunities vary greatly, but social media tops the list. 
"The project is aimed at helping us all better understand and quantify our industry's responses to the challenges across the news company value chain - and we're happy to share the findings with those who participate," said Nel.

There are 21 questions, and it will take  about 10 to 12 minutes to complete. The survey is available in English  HERE and in other languages below. Of course,  personal and company’s identity will remain confidential.

media innovation insight
A 14-page summary of the 2013 report can be downloaded  by those who contribute to the fifth annual global survey. And to thank participants further, respondents can also receive a free copy of the 2014 when it is published in the autumn.   

"With the study now entering its fifth year, we expect to get deep insight into how executives from different regions have viewed  present challenges and what are their priorities for growth over the next five years," said Nel. "With the survey now available  in 10 languages, including Persian, we're also keen to link up with researchers from other parts of the world to help us analyse the data and share the findings in the various languages."  

For more information about the project, contact  François Nel  at fpnel @ 

The survey is also available in the following languages:  Arabic,  Chinese ,  French , German,  Persian  Portuguese,  Russian , Spanish, and Turkish