For the past four years, the World Newsmedia Innovation Study has chronicled major strategy innovation and revenue making trends in news media companies around the world.
Key findings from the 2013 study, which was conducted by Martha Stone of the World Newsmedia Network and François Nel of the Journalism Leaders Programme at UCLan, shows:
- Two thirds of the executives surveyed made product development their No 1 efficiency strategy, while a third say they plan to collaborate more with other companies to generate content. Much lower down on the agenda are staff cuts (23 %) and outsourcing (15%)
- Looking ahead, nearly one in five respondents said they expect that over the next five years between 21% and 30% of their revenues will have to come from sources outside traditional advertising and subscriptions. The range of platforms where they see opportunities vary greatly, but social media tops the list.
There are 21 questions, and it will take about 10 to 12 minutes to complete. The survey is available in English HERE and in other languages below. Of course, personal and company’s identity will remain confidential.
A 14-page summary of the 2013 report can be downloaded by those who contribute to the fifth annual global survey. And to
thank participants further, respondents can also receive a free copy of the 2014 when it is published in the autumn.
|media innovation insight|
"With the study now entering its fifth year, we expect to get deep insight into how executives from different regions have viewed present challenges and what are their priorities for growth over the next five years," said Nel. "With the survey now available in 10 languages, including Persian, we're also keen to link up with researchers from other parts of the world to help us analyse the data and share the findings in the various languages."
For more information about the project, contact François Nel at fpnel @ uclan.ac.uk