Of this there’s little doubt: today’s newsroom decision-makers face unprecedented demands.
Against the backdrop of a general economic slump, traditional media managers are compelled to adapt their operations to meet shifts in customer expectations driven along by constant changes in technology, which also embolden new and existing competitors.
The result: There has never been a greater need for motivated leaders with a thorough knowledge of the opportunities of the digital age, as well as the capacity - and confidence - to mobilise creative teams and deliver results.
The five-day 'Newsroom Leadership in the Digital Age', which runs from 6-10 October 2008, aims to give participants the tools they need to address the key issues facing newspapers that operate in today's competitive, technologically-advanced environment.
Our international team of resident and visiting tutors - including Julie Martin, the Evening Gazette editor behind the multiple award-winning GazetteLive.co.uk site, scholars and master teachers - will help participants build the advanced knowledge and skills.
The programme will also include the 10th Journalism Leaders Forum and networking reception, scheduled for 7th October on the theme: “Hard Lessons: What are the tough times teaching media decision-makers about the way forward?”
Participants in the Preston seminar, which also includes a series of practical digital skill master classes, will also have the option of earning academic credit and working towards a university award.
To get more information on the 'Newsroom Leadership in the Digital Age' seminar and to apply before 30 August 12 September, please visit our website.
If you have any questions or would like to discuss this further, please don't hesitate to the programme director François Nel at FPNel @ uclan. ac. uk.